Morganology: Assembling A Winning Playbook
With Jonathan Smith
A playbook is essential for every law firm. It is a blueprint of how you're going to run your business. It addresses the core functions of how you operate. It solves for the who, the how, the why, the when, and the what. More importantly, it really identifies your business and your brand. In this Morganology episode, Morgan & Morgan’s General Manager of Personal Injury at Morgan and Morgan, Jonathan Smith, talks about the strategy behind assembling a winning operations playbook. Encompassing strategic planning, legal project management and financial oversight, legal operations is everything that it takes to run a law firm aside from the actual practice of law. Learn the importance of choosing the right legal technology, identifying and managing risks, monitoring compliance and, above all else, how to to deliver value and a great customer experience.